Super Bowl weekend officially kicked off with VH1’s Pepsi Super Bowl Fan Jam 2010 concert in South Beach, Miami, on Thursday (Feb. 4).

The crowd went wild for Timbaland and special guests JoJo and Keri Hilson, who performed in an un-televised portion.

Host Nick Cannon introduced Justin Bieber, who grabbed the ladies’ attention and serenaded one lucky girl, while Rihanna capped off the evening with “Russian Roulette,” “Rude Boy,” and “Hard” featuring Young Jeezy.

Timbaland ‘Carry Out’

Justin Bieber